Case Study: Adobe Systems

  Adobe - Strategic Business Tools

Slide 01 of 05 - Adobe Systems: Functionality Model
Slide 02 of 05 - Adobe Systems: Product to Industry Relationship Model
Slide 03 of 05 - Adobe Systems: Conceptual User Flow
Slide 04 of 05 - Adobe Systems: Product Landing Page
Slide 05 of 05 - Adobe Systems: Product Detail Page
  Adobe Systems wanted to be recognized as providing strategic business tools that were as vital as Microsoft Office. The best solution was to show how specific and related companies solved common problems using Adobe products. CerebralPro created several models that showcased product-to-solution-to-industry. The ability to pivot on different axes to show similarities resulted in long term success of brand, company and solution based product suites.  
  Goals   Results  
  • Increase awareness as best in class business products
• Compare industries to business needs
• Create a functional paradigm to include all products
• Show how specific needs can be addressed and solved
  • Creation of multi axes models that solved business needs
• Position Adobe as a solution provider
• Introduce secondary products to fulfill long term needs
  Target Audience   Ready to start a conversation?  
  Domestic and international small to large enterprise business decision makers.    
  Services Provided    
  • Audience Research
• Functionality Models
• Information Architecture
• Interaction Design


CerebralPro Solution-Centered Design