Case Study: Doritos

  Fight For Your Flavor - Super Bowl XLI Promotion

Slide 01 of 09 - Doritos Fight For The Flavor: Architecture and Functional User Flow
Slide 02 of 09 - Doritos Fight For The Flavor: Home Landing Wireframe
Slide 03 of 09 - Doritos Fight For The Flavor: The Contenders
Slide 04 of 09 - Doritos Fight For The Flavor: Contender Wild WHite Nacho Doritos
Slide 05 of 09 - Doritos Fight For The Flavor: Registration Form
Slide 06 of 09 - Doritos Fight For The Flavor: Enter Promotional Code
Slide 07 0f 09 - Doritos Fight For The Flavor: Winning Promo Code
Slide 08 of 09 - Doritos Fight For The Flavor: Fight For The Flavor Prizes
Slide 09 of 09 - Doritos Fight For The Flavor: Home Landing Visual Treatment
         
  Doritos incorporated an online component to their advertising campaign for Super Bowl XLI. Promotional codes from product bags would be entered into the web interface for the chance of winning a prize. User would have the ability to play a Flash based game that pitted one Doritos flavor over another.  
         
  Goals   Results  
  • Creation of experience to engage user for multiple visits
• Give user the ability to enter promotional contest
• Create easy registration sequence
• Deliver value of "Fun" for repeated game play
  • Introduction of game that increased retention
• Promo code generation for non-customers
• Simple, one step registration with age verification
• Game Tips increased retention
 
         
  Target Audience   Ready to start a conversation?  
  Super Bowl XLI audience with diverse domestic demographics and psychographics. Emphasis on tweens to 30 year old males.    
       
  Services Provided    
  • Information Architecture
• Interaction Design
• Style Guides
• Design Specifications

   
 
   

 

 
 
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