Case Study: HP Change Artist

  Stories of the Real World: CEO's, CIO's, and Change

Slide 01 of 08 - HP Change Artist: Architecture and User Flow
Slide 02 of 08 - HP Change Artist: User Interface Shell and Components
Slide 03 of 08 - HP Change Artist: Landing Page
Slide 04 of 08 - HP Change Artist: On Demand - Related Content
Slide 05 of 08 - HP Change Artist: On Demand - About - Page Behaviors
Slide 06 of 08 - HP Change Artist: Browse Topics and Industries
Slide 07 of 08 - HP Change Artist: Episode - Read Content - Visual Treatment
Slide 08 of 08 - HP Change Artist: View Episode by Chapter - Visual Treatment
  HP wanted something that was better than a blog, something that displayed real world executives accepting and initiating change. Rich media components with the ability to view live or as an archive. Soft sell of HP products that helped solve issues within organizations made this project successful on many levels. More than 5,000 viewers from 63 countries watched the first webcast.  
  Goals   Results  
  • Inform business decision makers on the value of HP
• Provide media and related content within a single window
• Attract new audiences to HP innovation
• Create new lead generation
  • LIve video and archived episodes
• All episode media easily available without stream interruption
• Ability to show HP and an innovator and solution provider
• Lead generation surpassed goal metrics
  Target Audience   Ready to start a conversation?  
  Global B2B executives and decision makers from small business to large multi-channel enterprise.    
  Services Provided    
  • Information Architecture
• Interaction Design
• Style Guides
• Design Specifications


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