Case Study: HR California

  Converting Linear Employment Law Content into Three Distinctive User Models

Slide 01 of 12 - HR California: Functional Concepts
Slide 02 of 12 - HR California: Identifying User Types and Knowledge Gaps
Slide 03 of 12 - HR California: Functional Navigation Matrix
Slide 04 of 12 - HR California: Functional Navigation and Role Based Mindset Matrix
Slide 05 of 12 - HR California: Permission Based User Interface
Slide 06 of 12 - HR California: Search and Browse Functional Concepts
Slide 07 of 12 - HR California: Top to Tertiary Navigation States
Slide 08 of 12 - HR California: Law/Policy Topic Landing Page
Slide 09 of 12 - HR California: Law/Policy Topic Detail Page
Slide 10 of 12 - HR California: Quiz Flow and Behaviors
Slide 11 of 12 - HR California: Visual Design Treatment Options
Slide 12 of 12 - HR California: Visual Design Treatment Options
  HR California's assets existed in linear book form and was geared to HR Professionals who were using this information to verify compliance with State Employment Law.The opportunity to design this information in a non-linear format that provided quick access for non-professionals would increase subscription and revenue. Understanding that most small to medium sized employers needed quick and easy information and resources allowed lawful compliance and reduced litigation risk.  
  Goals   Results  
  • Turn linear information into logical non-linear concepts
• Transform lengthy rationale into quick prevention steps
• Create paradigm from recruitment to termination
• Ensure that all sections and products support each other
  • Successful paradigm that addressed multiple mindset needs
• Full circle use of products and services
• Cradle to grave compliance modeling
• High adoption and conversion rates
  Target Audience   Ready to start a conversation?  
  Broad audience spectrum that included active/evangelized HR Professionals, engaged/somewhat complaint small to medium business and slightly aware/usually non-compliant small business.    
  Services Provided    
  • User Research
• Ethnographic Study
• Information Architecture
• Interaction Design
• Visual Design
• Style Guides
• Design Specifications
• Code Ready HTML
• Project Management


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