Case Study: Yahoo! Broadband Registration

  Redesigned Flow for Broadband Partners Increases Reach and Revenue

Slide 01 of 17 - Yahoo Broadband: Awareness to Evangelist Model
Slide 02 of 17 - Yahoo Broadband: Evangelist Model Applied to Content Customization
Slide 03 of 17 - Yahoo Broadband: Paradigm Matrix
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Slide 04 of 17 - Yahoo Broadband: Yahoo and Partner Component Model
Slide 05 of 17 - Yahoo Broadband: Yahoo and Partner Scenario Matrix
Slide 06 of 17 - Yahoo Broadband: Yahoo and Partner Product Offering Matrix
Slide 07 of 17 - Yahoo Broadband: Yahoo and Partner Component Sequence Flow Model
Slide 08 of 17 - Yahoo Broadband: Yahoo and Partner Component Sequence Flow Model
Slide 09 of 17 - Yahoo Broadband: Yahoo and Partner Registration and Component Installation Flow
Slide 10 of 17 - Yahoo Broadband: Yahoo and Partner "Tuna" Call Center Registration Flow
Slide 11 of 17 - Yahoo Broadband: Yahoo and Partner Garden Wall Registration Flow
Slide 12 of 17 - Yahoo Broadband: Yahoo and SBC Partner DSL Registration Flow
Slide 13 of 17 - Yahoo Broadband: Yahoo and Partner Download Components with Inline Configuration
Slide 14 of 17 - Yahoo Broadband: Yahoo and Partner Multi=Step Registration Flow
Slide 15 of 17 - Yahoo Broadband: Yahoo and Partner Two Step Registration Flow
Slide 16 of 17 - Yahoo Broadband: Yahoo and Partner Single Registration Screen
Slide 17 of 17 - Yahoo Broadband: Yahoo Broadband Administration Tools
         
  After the highly acclaimed My Yahoo! redesign, Yahoo contracted CerebralPro to create an optimized registration process for domestic and international broadband partners. Flexibility of content syndication and increasing premium product offerings based on the proven CerebralPro "Lifestyle Model" with a unified process that fit into each partners marketing strategy provided a platform for extending brand and revenue. Additional administration tools aided in campaign creation and management.  
         
  Goals   Results  
  • Extend same conversion success of My Yahoo! Redesign
• Creation of unified registration for multiple partners
• Extend value to partners and end users
• Create new revenue streams
  • Simplified registration flow with high conversion rates
• Marriage of business goals to user experience
• Converting uninterested users to core customizers
• High value admin tools for user, partners and advertisers
 
         
  Target Audience   Ready to start a conversation?  
  Domestic and international broad band user base of over 100 million, including multiple languages and asian markets.    
       
  Services Provided    
  • Ethnographic Study
• Information Architecture
• Interaction Design
• Style Guides
• HTML Prototype and Production
• Design Specifications
   
 
   

 

 
 
CerebralPro Solution-Centered Design