Case Study: Yahoo! My Yahoo

  My Yahoo! Redesign - Increased Conversion Rate of 783%

Slide 01 of 14 - My Yahoo: Lifestyle Content Model
Slide 02 of 14 - My Yahoo: Add/Personalize Content User Flow
Slide 03 of 14 - My Yahoo: User Interface Shell
Slide 04 of 14 - My Yahoo: Create your My Yahoo!
Slide 05 of 14 - My Yahoo: Select and Preview Selected Content
Slide 06 of 14 - My Yahoo: Preview Selected Theme and Content
Slide 07 of 14 - My Yahoo: User Interface Screen Behaviors
Slide 08 of 14 - My Yahoo: Add Content/Edit Page User Interface Shell
Slide 09 of 14 - My Yahoo: Add Content Landing State
Slide 10 of 14 - My Yahoo: Add Content by Lifestyles Landing State
Slide 11 of 14 - My Yahoo: Add Content by Lifestyle Selected
Slide 12 of 14 - My Yahoo: Add Content by Lifestyle Preview
Slide 13 of 14 - My Yahoo: Syndicated Open Modules
Slide 14 of 14 - My Yahoo: Syndicated Open Module Widgets
         
  My Yahoo! needed redesign that was more feature rich and allowed content partners to easily syndicate within Yahoo platform. The opportunity to provide a modular design of reusable components based on the simple notion of lifestyles dictate interest and selections allowed greater flexibility and ultimately high conversion rates.  
         
  Goals   Results  
  • Ease of registration and customization
• Extendable modularity
• Have users understand the value of their experience
• Increase conversion rates
  • Simple registration with inline customization
• Introduction of Open Module
• High rate of additional user selected content
• Conversion rate of 783%
 
         
  Target Audience   Ready to start a conversation?  
  Global user and membership, over 100 million people.    
       
  Services Provided    
  • User/Product Research
• Information Architecture
• Interaction Design
• Style Guides
• Design Specifications
• Usability Testing
   
 
   

 

 
 
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