Strategy | Modeling | Information Architecture | Creative | UXD
BACKGROUND Adobe Systems wanted to be recognized as providing strategic business tools that were as vital as Microsoft Office. The best solution was to show how specific and related companies solved common problems using Adobe products and services.
GOALS
Increase awareness as best in class business products
Compare industries to business needs
Create a functional paradigm to include all products
Show how specific needs can be addressed and solved
AUDIENCE
Domestic and international small and medium business
Domestic and international enterprise business
SERVICES
Audience Research
Functionality Models
Information Architecture
Interaction Design
RESULTS
Creation of multi axes models that solved business needs
Position Adobe as a solution provider
Introduce secondary products to fulfill long term needs